Thoughts around Business and Creation

I have been giving a lecture once a year at Sophia University, Tokyo for 10 years.
The general title of the lecture is given ‘Media, Dialogue, Rhetoric’, but I am expected to talk mainly about branding as a business expert.
Circumstances surrounding marketing or media since the decade has been changing at warp speed. Anyone can send out messages or images to the people of the world in a second, with or without clear intention. Even so, another star brands may appear today or tomorrow.
Flexibility and adaptability must be timeless attributes for survival.